Google AdWords or Yahoo Search? How do you advertise?

[jakeman]

Google has more searches. But is it cost effective vs. Yahoo? What is your experience?

[Lukene]

I ask my self a different question. how can i "steal" another web sites "eye balls"?
read this article,
http://cmsbuffet.com/pay-per-click.php

if your competitor uses Google, use Google. if your competitor uses yahoo, use yahoo!