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View Full Version : Does anyone know anything about pay per click advertising?


52donnie
10-12-2007, 02:45 AM
I want to advertise with pay per click advertising. My budget is $50 a month for right now. What would be a good price to pay per click to have a decent position on a search engine?

imisidro
10-12-2007, 02:46 AM
$50 is too low for a budget for pay per click. But it can be done.

I suggest you check out Google Adwords http://www.google.com/adwords and Yahoo http://searchmarketing.yahoo.com (though with your budget, I'd rather go with Adwords)

Note though that you cannot pay your way to get top ranking in Google. If you join Adwords, your ad will be shown on the SIDE labeled as Sponsored Links, not on the actual search results. If you use paid inclusion of Yahoo, your $50 will not get you anywhere.

Your strategy should be to look for longer keywords, but more targeted. Do not bid on your main keyword as main keywords typically are expensive with lots of advertisers competing for the top spot. You can easily deplete your $50 in one day.

For example, instead of bidding for "diamond ring" which can go for $0.65 or even higher. Choose keywords such as "1 carat princess cut yellow diamond ring" which is much cheaper -- fewer impressions, but targeted traffic and cheaper.

I suggest you look for better ways to get traffic -- and not pay for advertising.