Who has used Yahoo's pay-per-click advertising?

[dancingrainbowdream]

How much did/or does it work for you? Is it worth it for you? Investment vs. new orders/new customers?

[theshadow01]

I am using it. I pay .13 per click. My business is pretty specialized, and I have advertised it in a lot of other ways besides the sponsored search. You only get charged the per click fee if someone uses Yahoo!'s search engine and then clicks on the site through the one they have on the sponsor side of the page. I almost never use Yahoo!'s search engine, I use Google or MSN. I have my site linked to other sites and it comes up in a keyword search in 5-8 of the top 10 hits on all 3 search engines.

The good thing about doing this is that Yahoo! put my site at the top of their page right away.

I don't have a high traffic sales type of business, so my investment was a $10 deposit into the per click account. Yahoo! refunded my research fee, and I pay $12.90/month for web hosting.

[Michael Myklin]

Yes, if you use targeted advertising for your keywords and have a good product at a good price this will make money.

The people who complain about a lack of ROI have bad conversion techniques. This is a specialized skill. Not everyone can write good sales copy (but they can blame a PPC system for their own failings!).

If you don't feel up to the challenge of writing sales copy that will convert your visitors into customers, hire someone to write it for you.

Good Luck.

[Real Georgian]

I applied for a Yahoo publisher account but never received an email back..Typical Yahoo. I currently use Clicksor. Visit my web page at http://mycreditadvise.com

[schneidernn]

every time i did it but it is useless it is not up to my requirements.