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Paul N
05-01-2008, 09:10 PM
Hello

Does anyone know if the yahoo search marketing (formally overture) does in anyway affect the natural listings on yahoo.
I have been running a PPC campaign with yahoo for some time and my natural listing has steadily got better. I suspended my PPC campaign about 2 weeks ago and in that time my natural listing has slipped from page 2 to page 11 for my specific keyword search. Coincidence? Any ideas
I have lost all faith in the yahoo search engine, I cannot see any logical reason why my organic ranking has plummeted from page 2 to page 11 for my chosen keyword. Also bear in mind that my website is ranked on page 2 of google and page 2 of msn! I have done all the keyword, meta tags, sitemap etc work to get up the rankings and the only thing that has changed is my postponement of the PPC campaign with Yahoo.

Scott Clark
05-01-2008, 09:11 PM
I have been assured over and over that there is no impact on organic listings that is related to paid search rank. I have never seen any ranking change that could be attributed to the starting/stopping/adjustments of organic results rank. It's hard to tell however, as Yahoo! bots visit my sites daily.

Lately, however my confidence has been shaken on the Google side by the leaked screen shots of various data points that are used internal to Google... it's a mystery but ...worth a read so here's the link.

Scott Clark
(Yahoo! Search Marketing Ambassador)