rougejeweler
05-09-2008, 05:58 PM
...marketing? I sell silver jewelry, with tons of large cubic zirconia stones set into it, the jewelry is bold, and big, and glamorous. I make it in my spare time ,and i am a professionally trained jeweler, and designer. Its too expensive to produce to qualify as costume jewelry , but it is not fine jewelry
Dilyan
05-09-2008, 05:59 PM
The rule of a thumb is to use between 70 and 100 key words for a particular ad campaign. If i were you i would try to chose the right mix between broad and narrow matches.For example, 'silver rings' is a broad match with higher bid price while 'zirconia silver rings' is a narrow match with possibly lower price The right way to establish your key words list is to first fix your acquisition cost and then to adjust the bid price. The rest is trial and error. Good luck.
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