Yahoo! Search Marketing - Analytics?

[TM Express?]

Can anyone point me in the right direction to analyze the traffic generated through Yahoo! Search Marketing? I'm looking for something similar to what Google offers -- Google Analytics. Any tips are much appreciated!

[mortisia2121]

you can always send a mail to yahoo services asking about it, or visiting the related FAQ.

good luck with your research

[Scott A]

There are several options for you in tracking your search marketing campaigns for any search engine. If you have limited budget the best is the tracking that each engine offers, usually for free. Be careful though, because if you employ multiple tracking systems you will end up double counting the amount of conversions (what you are tracking). For instance, if you use both Google and Yahoo's tracking, some one may click on one of your ads on both Google and Yahoo, and then both of these engines' tracking will claim the conversion, when there was actually only one. The best idea then is to use tracking not provided by any one engine to make sure this doss not happen. There are several other options including Atlas, Dart, Did-it, and many others. As opposed to the engines tracking, these will cost you money, but you will be able to see what search engine actually provided the conversion.